BMAD-METHOD/bmad-core/templates/market-research-tmpl.md

Market Research Report: {{Project/Product Name}}

LLM: The default path and filename unless specified is docs/market-research.md

LLM: This template guides the creation of a comprehensive market research report. Begin by understanding what market insights the user needs and why. Work through each section systematically, using the appropriate analytical frameworks based on the research objectives.

Executive Summary

{{Provide a high-level overview of key findings, market opportunity assessment, and strategic recommendations. Write this section LAST after completing all other sections.}}

Research Objectives & Methodology

Research Objectives

{{List the primary objectives of this market research:

• What decisions will this research inform?
• What specific questions need to be answered?
• What are the success criteria for this research?}}

Research Methodology

{{Describe the research approach:

• Data sources used (primary/secondary)
• Analysis frameworks applied
• Data collection timeframe
• Limitations and assumptions}}

Market Overview

Market Definition

{{Define the market being analyzed:

• Product/service category
• Geographic scope
• Customer segments included
• Value chain position}}

Market Size & Growth

[[LLM: Guide through TAM, SAM, SOM calculations with clear assumptions. Use one or more approaches:

• Top-down: Start with industry data, narrow down
• Bottom-up: Build from customer/unit economics
• Value theory: Based on value provided vs. alternatives]]

Total Addressable Market (TAM)

{{Calculate and explain the total market opportunity}}

Serviceable Addressable Market (SAM)

{{Define the portion of TAM you can realistically reach}}

Serviceable Obtainable Market (SOM)

{{Estimate the portion you can realistically capture}}

Market Trends & Drivers

LLM: Analyze key trends shaping the market using appropriate frameworks like PESTEL

Key Market Trends

{{List and explain 3-5 major trends:

• Trend 1: Description and impact
• Trend 2: Description and impact
• etc.}}

Growth Drivers

{{Identify primary factors driving market growth}}

Market Inhibitors

{{Identify factors constraining market growth}}

Customer Analysis

Target Segment Profiles

LLM: For each segment, create detailed profiles including demographics/firmographics, psychographics, behaviors, needs, and willingness to pay

Segment 1: {{Segment Name}}

• Description: {{Brief overview}}
• Size: {{Number of customers/market value}}
• Characteristics: {{Key demographics/firmographics}}
• Needs & Pain Points: {{Primary problems they face}}
• Buying Process: {{How they make purchasing decisions}}
• Willingness to Pay: {{Price sensitivity and value perception}}

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Jobs-to-be-Done Analysis

LLM: Uncover what customers are really trying to accomplish

Functional Jobs

{{List practical tasks and objectives customers need to complete}}

Emotional Jobs

{{Describe feelings and perceptions customers seek}}

Social Jobs

{{Explain how customers want to be perceived by others}}

Customer Journey Mapping

LLM: Map the end-to-end customer experience for primary segments

{{For primary customer segment:

1. Awareness: How they discover solutions
2. Consideration: Evaluation criteria and process
3. Purchase: Decision triggers and barriers
4. Onboarding: Initial experience expectations
5. Usage: Ongoing interaction patterns
6. Advocacy: Referral and expansion behaviors}}

Competitive Landscape

Market Structure

{{Describe the overall competitive environment:

• Number of competitors
• Market concentration
• Competitive intensity}}

Major Players Analysis

{{For top 3-5 competitors:

• Company name and brief description
• Market share estimate
• Key strengths and weaknesses
• Target customer focus
• Pricing strategy}}

Competitive Positioning

{{Analyze how competitors are positioned:

• Value propositions
• Differentiation strategies
• Market gaps and opportunities}}

Industry Analysis

Porter's Five Forces Assessment

LLM: Analyze each force with specific evidence and implications

Supplier Power: {{Low/Medium/High}}

{{Analysis and implications}}

Buyer Power: {{Low/Medium/High}}

{{Analysis and implications}}

Competitive Rivalry: {{Low/Medium/High}}

{{Analysis and implications}}

Threat of New Entry: {{Low/Medium/High}}

{{Analysis and implications}}

Threat of Substitutes: {{Low/Medium/High}}

{{Analysis and implications}}

Technology Adoption Lifecycle Stage

{{Identify where the market is in the adoption curve:

• Current stage and evidence
• Implications for strategy
• Expected progression timeline}}

Opportunity Assessment

Market Opportunities

LLM: Identify specific opportunities based on the analysis

Opportunity 1: {{Name}}

• Description: {{What is the opportunity?}}
• Size/Potential: {{Quantify if possible}}
• Requirements: {{What's needed to capture it?}}
• Risks: {{Key challenges or barriers}}

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Strategic Recommendations

Go-to-Market Strategy

{{Recommend approach for market entry/expansion:

• Target segment prioritization
• Positioning strategy
• Channel strategy
• Partnership opportunities}}

Pricing Strategy

{{Based on willingness to pay analysis and competitive landscape:

• Recommended pricing model
• Price points/ranges
• Value metric
• Competitive positioning}}

Risk Mitigation

{{Key risks and mitigation strategies:

• Market risks
• Competitive risks
• Execution risks
• Regulatory/compliance risks}}

Appendices

A. Data Sources

{{List all sources used in the research}}

B. Detailed Calculations

{{Include any complex calculations or models}}

C. Additional Analysis

{{Any supplementary analysis not included in main body}}

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[[LLM: After completing the document, offer advanced elicitation with these custom options for market research:

Market Research Elicitation Actions 0. Expand market sizing calculations with sensitivity analysis

1. Deep dive into a specific customer segment
2. Analyze an emerging market trend in detail
3. Compare this market to an analogous market
4. Stress test market assumptions
5. Explore adjacent market opportunities
6. Challenge market definition and boundaries
7. Generate strategic scenarios (best/base/worst case)
8. If only we had considered [X market factor]...
9. Proceed to next section

These replace the standard elicitation options when working on market research documents.]]