f20d572216
* Godot Game Dev expansion pack for BMAD * Workflow changes * Workflow changes * Fixing config.yaml, editing README.md to indicate correct workflow * Fixing references to config.yaml, adding missing QA review to game-dev agent * More game story creation fixes * More game story creation fixes * Adding built web agent file * - Adding ability for QA agent to have preloaded context files similar to Dev agent. - Fixing stray Unity references in game-architecture-tmpl.yaml --------- Co-authored-by: Brian <bmadcode@gmail.com>
419 lines
17 KiB
YAML
419 lines
17 KiB
YAML
template:
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id: game-market-research-template-v3
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name: Game Market Research Report
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version: 3.0
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output:
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format: markdown
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filename: docs/game-market-research.md
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title: "Game Market Research Report: {{game_title}}"
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workflow:
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mode: interactive
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elicitation: advanced-elicitation
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custom_elicitation:
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title: "Game Market Research Elicitation Actions"
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options:
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- "Expand platform market analysis (PC, Console, Mobile)"
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- "Deep dive into a specific player demographic"
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- "Analyze genre trends and player preferences"
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- "Compare to successful games in similar genre"
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- "Analyze monetization models (F2P, Premium, Hybrid)"
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- "Explore cross-platform opportunities"
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- "Evaluate streaming and content creator potential"
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- "Assess esports and competitive gaming potential"
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- "Analyze seasonal and regional market variations"
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- "Proceed to next section"
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sections:
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- id: executive-summary
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title: Executive Summary
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instruction: Provide a high-level overview of key findings, target platforms, player demographics, monetization opportunities, and launch strategy recommendations. Write this section LAST after completing all other sections.
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- id: research-objectives
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title: Research Objectives & Methodology
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instruction: This template guides the creation of a comprehensive game market research report. Begin by understanding target platforms, player demographics, genre positioning, and monetization strategies. Consider both direct competitors and substitute entertainment options.
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sections:
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- id: objectives
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title: Research Objectives
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instruction: |
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List the primary objectives of this game market research:
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- Target platform selection (PC/Console/Mobile/Cross-platform)
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- Genre positioning and differentiation
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- Player demographic identification
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- Monetization model selection
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- Launch timing and strategy
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- Marketing channel prioritization
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- id: methodology
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title: Research Methodology
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instruction: |
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Describe the research approach:
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- Data sources used (primary/secondary)
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- Analysis frameworks applied
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- Data collection timeframe
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- Limitations and assumptions
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- id: market-overview
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title: Market Overview
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sections:
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- id: market-definition
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title: Game Market Definition
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instruction: |
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Define the game market being analyzed:
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- Genre and sub-genre classification
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- Platform scope (PC/Steam, Console/PS5/Xbox, Mobile/iOS/Android)
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- Geographic regions (NA, EU, Asia, Global)
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- Player segments (Casual, Core, Hardcore)
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- Age ratings and content restrictions
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- id: market-size-growth
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title: Game Market Size & Growth
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instruction: |
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Calculate market opportunity for the game. Consider:
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- Global games market size by platform
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- Genre-specific market share
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- Regional market variations
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- Seasonal trends (launch windows)
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- Digital vs physical distribution
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sections:
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- id: tam
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title: Total Addressable Market (TAM)
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instruction: |
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Calculate total game market opportunity:
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- Platform market size (PC: $X, Console: $Y, Mobile: $Z)
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- Genre market share (e.g., RPG: 15% of total)
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- Geographic reach potential
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- id: sam
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title: Serviceable Addressable Market (SAM)
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instruction: |
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Define reachable market based on:
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- Target platforms and distribution channels
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- Language localization plans
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- Age rating restrictions
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- Technical requirements (minimum specs)
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- id: som
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title: Serviceable Obtainable Market (SOM)
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instruction: |
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Realistic capture estimates:
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- Launch year projections
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- Marketing budget constraints
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- Competition intensity in genre
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- Platform holder relationships
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- id: market-trends
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title: Gaming Industry Trends & Drivers
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instruction: Analyze key trends shaping the gaming market including technology, player behavior, and business models
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sections:
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- id: key-trends
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title: Key Gaming Trends
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instruction: |
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Identify 5-7 major gaming trends:
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- Platform shifts (PC gaming growth, mobile dominance)
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- Genre popularity cycles (Battle Royale, Roguelike, etc.)
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- Monetization evolution (Battle Pass, NFTs, Subscriptions)
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- Social/Streaming integration (Twitch, YouTube Gaming)
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- Cross-platform play adoption
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- Cloud gaming emergence
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- VR/AR market development
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- id: growth-drivers
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title: Growth Drivers
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instruction: |
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Gaming market growth factors:
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- Expanding player demographics
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- Improved internet infrastructure
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- Mobile device penetration
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- Esports and streaming culture
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- Social gaming trends
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- Pandemic-driven adoption
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- id: market-inhibitors
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title: Market Inhibitors
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instruction: |
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Factors constraining growth:
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- Market saturation in genres
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- Rising development costs
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- Platform holder fees (30% cut)
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- Regulatory challenges (loot boxes, age ratings)
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- Discovery challenges (Steam has 50k+ games)
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- Player time constraints
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- id: player-analysis
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title: Player Analysis
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sections:
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- id: player-segments
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title: Target Player Segments
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instruction: For each player segment, create detailed profiles including demographics, play patterns, platform preferences, and spending behavior
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repeatable: true
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sections:
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- id: segment
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title: "Player Segment {{segment_number}}: {{segment_name}}"
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template: |
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- **Description:** {{player_type_overview}}
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- **Size:** {{number_of_players_market_value}}
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- **Demographics:** {{age_gender_location}}
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- **Play Patterns:** {{hours_per_week_session_length}}
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- **Platform Preference:** {{PC_console_mobile}}
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- **Genre Preferences:** {{favorite_genres}}
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- **Spending Behavior:** {{F2P_premium_whale_status}}
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- **Social Behavior:** {{solo_coop_competitive}}
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- id: player-motivations
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title: Player Motivation Analysis
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instruction: Understand why players engage with games using Bartle's taxonomy and SDT
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sections:
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- id: achievement-motivated
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title: Achievers
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instruction: Players who seek mastery, completion, high scores
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- id: social-motivated
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title: Socializers
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instruction: Players who value interaction, community, cooperation
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- id: exploration-motivated
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title: Explorers
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instruction: Players who enjoy discovery, lore, secrets
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- id: competition-motivated
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title: Killers/Competitors
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instruction: Players who seek dominance, PvP, rankings
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- id: player-journey
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title: Player Journey Mapping
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instruction: Map the player lifecycle from discovery to advocacy
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template: |
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For primary player segment:
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1. **Discovery:** {{streamers_ads_friends_app_stores}}
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2. **Evaluation:** {{reviews_gameplay_videos_demos}}
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3. **Acquisition:** {{purchase_download_game_pass}}
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4. **Onboarding:** {{tutorial_difficulty_curve}}
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5. **Engagement:** {{core_loop_progression_social}}
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6. **Retention:** {{updates_seasons_events}}
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7. **Monetization:** {{DLC_MTX_battle_pass}}
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8. **Advocacy:** {{streaming_reviews_word_of_mouth}}
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- id: competitive-landscape
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title: Game Competitive Landscape
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sections:
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- id: genre-competition
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title: Genre Competition Analysis
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instruction: |
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Analyze the competitive environment:
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- Direct genre competitors
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- Substitute entertainment (other genres, media)
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- Platform exclusives impact
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- Indie vs AAA dynamics
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- Release window competition
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- id: competitor-analysis
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title: Direct Competitor Analysis
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instruction: |
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For top 5-10 competing games:
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- Game title and developer/publisher
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- Platform availability
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- Launch date and lifecycle stage
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- Player count/sales estimates
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- Metacritic/Steam reviews
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- Monetization model
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- Content update cadence
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- Community size and engagement
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- id: competitive-positioning
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title: Competitive Positioning
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instruction: |
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Analyze positioning strategies:
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- Unique gameplay mechanics
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- Art style differentiation
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- Narrative/IP strength
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- Technical innovation (graphics, physics)
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- Community features
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- Monetization fairness
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- Platform optimization
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- id: gaming-industry-analysis
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title: Gaming Industry Analysis
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sections:
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- id: gaming-five-forces
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title: Gaming Industry Five Forces
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instruction: Analyze forces specific to game development
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sections:
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- id: platform-power
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title: "Platform Holder Power: {{power_level}}"
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template: |
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- Steam/Epic/Console manufacturers control
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- 30% revenue share standard
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- Certification requirements
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- Featured placement influence
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- id: player-power
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title: "Player Power: {{power_level}}"
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template: |
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- Abundant game choices
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- Review bombing capability
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- Refund policies
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- Community influence
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- id: genre-rivalry
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title: "Genre Competition: {{intensity_level}}"
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template: |
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- Number of similar games
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- Release timing conflicts
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- Marketing spend requirements
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- Talent competition
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- id: entry-barriers
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title: "Barriers to Entry: {{barrier_level}}"
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template: |
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- Development costs
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- Technical expertise requirements
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- Marketing/visibility challenges
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- Platform relationships
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- id: entertainment-substitutes
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title: "Entertainment Alternatives: {{threat_level}}"
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template: |
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- Other game genres
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- Streaming services
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- Social media
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- Traditional entertainment
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- id: genre-lifecycle
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title: Genre Lifecycle Stage
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instruction: |
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Identify where your game genre is in its lifecycle:
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- Emerging (new mechanics, small audience)
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- Growth (expanding player base, innovation)
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- Mature (established conventions, large market)
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- Decline (decreasing interest, oversaturation)
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- Revival potential (nostalgia, modernization)
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- id: opportunity-assessment
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title: Game Market Opportunity Assessment
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sections:
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- id: market-opportunities
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title: Game Market Opportunities
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instruction: Identify specific opportunities in the gaming market
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repeatable: true
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sections:
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- id: opportunity
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title: "Opportunity {{opportunity_number}}: {{name}}"
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template: |
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- **Description:** {{opportunity_description}}
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- **Market Size:** {{player_base_revenue_potential}}
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- **Platform Focus:** {{PC_console_mobile}}
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- **Development Requirements:** {{time_budget_team}}
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- **Technical Requirements:** {{engine_tools_infrastructure}}
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- **Marketing Requirements:** {{budget_channels_influencers}}
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- **Risks:** {{competition_timing_execution}}
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- id: strategic-recommendations
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title: Game Launch Strategic Recommendations
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sections:
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- id: go-to-market
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title: Game Go-to-Market Strategy
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instruction: |
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Recommend game launch approach:
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- Platform launch sequence (PC first, console later, etc.)
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- Early Access vs Full Release
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- Geographic rollout (soft launch regions)
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- Marketing campaign timing
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- Influencer/streamer strategy
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- Community building approach
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- Steam wishlist campaign
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- id: monetization-strategy
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title: Monetization Strategy
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instruction: |
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Based on player analysis and genre standards:
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- Business model (Premium, F2P, Freemium, Subscription)
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- Price points ($19.99, $39.99, $59.99)
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- DLC/Season Pass strategy
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- Microtransaction approach (cosmetic only, P2W, etc.)
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- Battle Pass potential
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- Platform fees consideration (30% cut)
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- id: risk-mitigation
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title: Game Development Risk Mitigation
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instruction: |
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Key game industry risks and mitigation:
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- Launch window competition (AAA releases)
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- Platform certification delays
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- Streamer/influencer reception
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- Review bombing potential
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- Server/online infrastructure
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- Post-launch content pipeline
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- Community management needs
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- Regulatory (ESRB, PEGI, loot boxes)
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- id: platform-analysis
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title: Platform-Specific Analysis
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sections:
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- id: platform-comparison
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title: Platform Comparison
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template: |
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| Platform | Market Size | Competition | Dev Cost | Revenue Share |
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|----------|------------|-------------|----------|---------------|
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| Steam/PC | {{size}} | {{competition}} | {{cost}} | 30% |
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| PlayStation | {{size}} | {{competition}} | {{cost}} | 30% |
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| Xbox | {{size}} | {{competition}} | {{cost}} | 30% |
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| Nintendo | {{size}} | {{competition}} | {{cost}} | 30% |
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| iOS | {{size}} | {{competition}} | {{cost}} | 30% |
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| Android | {{size}} | {{competition}} | {{cost}} | 30% |
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- id: distribution-channels
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title: Distribution Channel Analysis
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template: |
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**Digital Storefronts:**
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- Steam: {{pros_cons_requirements}}
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- Epic Games Store: {{12_percent_exclusivity}}
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- GOG: {{DRM_free_considerations}}
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- Itch.io: {{indie_friendly_revenue_share}}
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- Platform stores: {{certification_requirements}}
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**Subscription Services:**
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- Game Pass: {{opportunity_requirements}}
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- PlayStation Plus: {{tier_considerations}}
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- Apple Arcade: {{exclusive_requirements}}
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- id: marketing-channels
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title: Game Marketing Channel Analysis
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sections:
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- id: channel-effectiveness
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title: Marketing Channel Effectiveness
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template: |
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**Organic Channels:**
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- Steam Discovery: {{algorithm_factors}}
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- Platform Features: {{visibility_opportunities}}
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- Word of Mouth: {{virality_potential}}
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**Paid Channels:**
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- Digital Ads: {{ROI_targeting_options}}
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- Influencer Partnerships: {{cost_reach_engagement}}
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- Gaming Media: {{PR_review_coverage}}
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**Community Channels:**
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- Discord: {{community_building}}
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- Reddit: {{subreddit_engagement}}
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- Social Media: {{platform_specific_strategies}}
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- id: content-creator-strategy
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title: Content Creator & Streaming Strategy
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template: |
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**Streaming Platforms:**
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- Twitch: {{viewer_demographics_peak_times}}
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- YouTube Gaming: {{long_form_content}}
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- TikTok: {{viral_clips_potential}}
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**Creator Engagement:**
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- Early access keys: {{timing_selection}}
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- Creator programs: {{incentives_support}}
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- Stream-friendly features: {{built_in_tools}}
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- id: appendices
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title: Appendices
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sections:
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- id: data-sources
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title: A. Data Sources
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instruction: |
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Game industry sources:
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- Newzoo reports
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- SteamSpy/SteamDB data
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- App Annie/Sensor Tower mobile data
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- NPD/GfK/GSD sales data
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- Platform holder reports
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- id: genre-benchmarks
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title: B. Genre Success Benchmarks
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instruction: |
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Success metrics by genre:
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- Sales thresholds
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- Player retention rates
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- Monetization benchmarks
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- Review score correlations
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- id: seasonal-analysis
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title: C. Seasonal & Event Analysis
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instruction: |
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Release timing considerations:
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- Holiday seasons
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- Steam sales events
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- Competition calendar
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- Platform holder promotions
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