a few things are broken, and big folder move incoming....

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Brian Madison
2025-06-10 17:03:25 -05:00
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# Competitive Analysis Report: {{Project/Product Name}}
[[LLM: This template guides comprehensive competitor analysis. Start by understanding the user's competitive intelligence needs and strategic objectives. Help them identify and prioritize competitors before diving into detailed analysis.]]
## Executive Summary
{{Provide high-level competitive insights, main threats and opportunities, and recommended strategic actions. Write this section LAST after completing all analysis.}}
## Analysis Scope & Methodology
### Analysis Purpose
{{Define the primary purpose:
- New market entry assessment
- Product positioning strategy
- Feature gap analysis
- Pricing strategy development
- Partnership/acquisition targets
- Competitive threat assessment}}
### Competitor Categories Analyzed
{{List categories included:
- Direct Competitors: Same product/service, same target market
- Indirect Competitors: Different product, same need/problem
- Potential Competitors: Could enter market easily
- Substitute Products: Alternative solutions
- Aspirational Competitors: Best-in-class examples}}
### Research Methodology
{{Describe approach:
- Information sources used
- Analysis timeframe
- Confidence levels
- Limitations}}
## Competitive Landscape Overview
### Market Structure
{{Describe the competitive environment:
- Number of active competitors
- Market concentration (fragmented/consolidated)
- Competitive dynamics
- Recent market entries/exits}}
### Competitor Prioritization Matrix
[[LLM: Help categorize competitors by market share and strategic threat level]]
{{Create a 2x2 matrix:
- Priority 1 (Core Competitors): High Market Share + High Threat
- Priority 2 (Emerging Threats): Low Market Share + High Threat
- Priority 3 (Established Players): High Market Share + Low Threat
- Priority 4 (Monitor Only): Low Market Share + Low Threat}}
## Individual Competitor Profiles
[[LLM: Create detailed profiles for each Priority 1 and Priority 2 competitor. For Priority 3 and 4, create condensed profiles.]]
### {{Competitor Name}} - Priority {{1/2/3/4}}
#### Company Overview
- **Founded:** {{Year, founders}}
- **Headquarters:** {{Location}}
- **Company Size:** {{Employees, revenue if known}}
- **Funding:** {{Total raised, key investors}}
- **Leadership:** {{Key executives}}
#### Business Model & Strategy
- **Revenue Model:** {{How they make money}}
- **Target Market:** {{Primary customer segments}}
- **Value Proposition:** {{Core value promise}}
- **Go-to-Market Strategy:** {{Sales and marketing approach}}
- **Strategic Focus:** {{Current priorities}}
#### Product/Service Analysis
- **Core Offerings:** {{Main products/services}}
- **Key Features:** {{Standout capabilities}}
- **User Experience:** {{UX strengths/weaknesses}}
- **Technology Stack:** {{If relevant/known}}
- **Pricing:** {{Model and price points}}
#### Strengths & Weaknesses
**Strengths:**
- {{Strength 1}}
- {{Strength 2}}
- {{Strength 3}}
**Weaknesses:**
- {{Weakness 1}}
- {{Weakness 2}}
- {{Weakness 3}}
#### Market Position & Performance
- **Market Share:** {{Estimate if available}}
- **Customer Base:** {{Size, notable clients}}
- **Growth Trajectory:** {{Trending up/down/stable}}
- **Recent Developments:** {{Key news, releases}}
<<REPEAT for each priority competitor>>
## Comparative Analysis
### Feature Comparison Matrix
[[LLM: Create a detailed comparison table of key features across competitors]]
| Feature Category | {{Your Company}} | {{Competitor 1}} | {{Competitor 2}} | {{Competitor 3}} |
|-----------------|------------------|------------------|------------------|------------------|
| **Core Functionality** |
| Feature A | {{✓/✗/Partial}} | {{✓/✗/Partial}} | {{✓/✗/Partial}} | {{✓/✗/Partial}} |
| Feature B | {{✓/✗/Partial}} | {{✓/✗/Partial}} | {{✓/✗/Partial}} | {{✓/✗/Partial}} |
| **User Experience** |
| Mobile App | {{Rating/Status}} | {{Rating/Status}} | {{Rating/Status}} | {{Rating/Status}} |
| Onboarding Time | {{Time}} | {{Time}} | {{Time}} | {{Time}} |
| **Integration & Ecosystem** |
| API Availability | {{Yes/No/Limited}} | {{Yes/No/Limited}} | {{Yes/No/Limited}} | {{Yes/No/Limited}} |
| Third-party Integrations | {{Number/Key ones}} | {{Number/Key ones}} | {{Number/Key ones}} | {{Number/Key ones}} |
| **Pricing & Plans** |
| Starting Price | {{$X}} | {{$X}} | {{$X}} | {{$X}} |
| Free Tier | {{Yes/No}} | {{Yes/No}} | {{Yes/No}} | {{Yes/No}} |
### SWOT Comparison
[[LLM: Create SWOT analysis for your solution vs. top competitors]]
#### Your Solution
- **Strengths:** {{List key strengths}}
- **Weaknesses:** {{List key weaknesses}}
- **Opportunities:** {{List opportunities}}
- **Threats:** {{List threats}}
#### vs. {{Main Competitor}}
- **Competitive Advantages:** {{Where you're stronger}}
- **Competitive Disadvantages:** {{Where they're stronger}}
- **Differentiation Opportunities:** {{How to stand out}}
### Positioning Map
[[LLM: Describe competitor positions on key dimensions]]
{{Create a positioning description using 2 key dimensions relevant to the market, such as:
- Price vs. Features
- Ease of Use vs. Power
- Specialization vs. Breadth
- Self-Serve vs. High-Touch}}
## Strategic Analysis
### Competitive Advantages Assessment
#### Sustainable Advantages
{{Identify moats and defensible positions:
- Network effects
- Switching costs
- Brand strength
- Technology barriers
- Regulatory advantages}}
#### Vulnerable Points
{{Where competitors could be challenged:
- Weak customer segments
- Missing features
- Poor user experience
- High prices
- Limited geographic presence}}
### Blue Ocean Opportunities
[[LLM: Identify uncontested market spaces]]
{{List opportunities to create new market space:
- Underserved segments
- Unaddressed use cases
- New business models
- Geographic expansion
- Different value propositions}}
## Strategic Recommendations
### Differentiation Strategy
{{How to position against competitors:
- Unique value propositions to emphasize
- Features to prioritize
- Segments to target
- Messaging and positioning}}
### Competitive Response Planning
#### Offensive Strategies
{{How to gain market share:
- Target competitor weaknesses
- Win competitive deals
- Capture their customers}}
#### Defensive Strategies
{{How to protect your position:
- Strengthen vulnerable areas
- Build switching costs
- Deepen customer relationships}}
### Partnership & Ecosystem Strategy
{{Potential collaboration opportunities:
- Complementary players
- Channel partners
- Technology integrations
- Strategic alliances}}
## Monitoring & Intelligence Plan
### Key Competitors to Track
{{Priority list with rationale}}
### Monitoring Metrics
{{What to track:
- Product updates
- Pricing changes
- Customer wins/losses
- Funding/M&A activity
- Market messaging}}
### Intelligence Sources
{{Where to gather ongoing intelligence:
- Company websites/blogs
- Customer reviews
- Industry reports
- Social media
- Patent filings}}
### Update Cadence
{{Recommended review schedule:
- Weekly: {{What to check}}
- Monthly: {{What to review}}
- Quarterly: {{Deep analysis}}}}
---
[[LLM: After completing the document, offer advanced elicitation with these custom options for competitive analysis:
**Competitive Analysis Elicitation Actions**
0. Deep dive on a specific competitor's strategy
1. Analyze competitive dynamics in a specific segment
2. War game competitive responses to your moves
3. Explore partnership vs. competition scenarios
4. Stress test differentiation claims
5. Analyze disruption potential (yours or theirs)
6. Compare to competition in adjacent markets
7. Generate win/loss analysis insights
8. If only we had known about [competitor X's plan]...
9. Proceed to next section
These replace the standard elicitation options when working on competitive analysis documents.]]

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# Market Research Report: {{Project/Product Name}}
[[LLM: This template guides the creation of a comprehensive market research report. Begin by understanding what market insights the user needs and why. Work through each section systematically, using the appropriate analytical frameworks based on the research objectives.]]
## Executive Summary
{{Provide a high-level overview of key findings, market opportunity assessment, and strategic recommendations. Write this section LAST after completing all other sections.}}
## Research Objectives & Methodology
### Research Objectives
{{List the primary objectives of this market research:
- What decisions will this research inform?
- What specific questions need to be answered?
- What are the success criteria for this research?}}
### Research Methodology
{{Describe the research approach:
- Data sources used (primary/secondary)
- Analysis frameworks applied
- Data collection timeframe
- Limitations and assumptions}}
## Market Overview
### Market Definition
{{Define the market being analyzed:
- Product/service category
- Geographic scope
- Customer segments included
- Value chain position}}
### Market Size & Growth
[[LLM: Guide through TAM, SAM, SOM calculations with clear assumptions. Use one or more approaches:
- Top-down: Start with industry data, narrow down
- Bottom-up: Build from customer/unit economics
- Value theory: Based on value provided vs. alternatives]]
#### Total Addressable Market (TAM)
{{Calculate and explain the total market opportunity}}
#### Serviceable Addressable Market (SAM)
{{Define the portion of TAM you can realistically reach}}
#### Serviceable Obtainable Market (SOM)
{{Estimate the portion you can realistically capture}}
### Market Trends & Drivers
[[LLM: Analyze key trends shaping the market using appropriate frameworks like PESTEL]]
#### Key Market Trends
{{List and explain 3-5 major trends:
- Trend 1: Description and impact
- Trend 2: Description and impact
- etc.}}
#### Growth Drivers
{{Identify primary factors driving market growth}}
#### Market Inhibitors
{{Identify factors constraining market growth}}
## Customer Analysis
### Target Segment Profiles
[[LLM: For each segment, create detailed profiles including demographics/firmographics, psychographics, behaviors, needs, and willingness to pay]]
#### Segment 1: {{Segment Name}}
- **Description:** {{Brief overview}}
- **Size:** {{Number of customers/market value}}
- **Characteristics:** {{Key demographics/firmographics}}
- **Needs & Pain Points:** {{Primary problems they face}}
- **Buying Process:** {{How they make purchasing decisions}}
- **Willingness to Pay:** {{Price sensitivity and value perception}}
<<REPEAT for each additional segment>>
### Jobs-to-be-Done Analysis
[[LLM: Uncover what customers are really trying to accomplish]]
#### Functional Jobs
{{List practical tasks and objectives customers need to complete}}
#### Emotional Jobs
{{Describe feelings and perceptions customers seek}}
#### Social Jobs
{{Explain how customers want to be perceived by others}}
### Customer Journey Mapping
[[LLM: Map the end-to-end customer experience for primary segments]]
{{For primary customer segment:
1. **Awareness:** How they discover solutions
2. **Consideration:** Evaluation criteria and process
3. **Purchase:** Decision triggers and barriers
4. **Onboarding:** Initial experience expectations
5. **Usage:** Ongoing interaction patterns
6. **Advocacy:** Referral and expansion behaviors}}
## Competitive Landscape
### Market Structure
{{Describe the overall competitive environment:
- Number of competitors
- Market concentration
- Competitive intensity}}
### Major Players Analysis
{{For top 3-5 competitors:
- Company name and brief description
- Market share estimate
- Key strengths and weaknesses
- Target customer focus
- Pricing strategy}}
### Competitive Positioning
{{Analyze how competitors are positioned:
- Value propositions
- Differentiation strategies
- Market gaps and opportunities}}
## Industry Analysis
### Porter's Five Forces Assessment
[[LLM: Analyze each force with specific evidence and implications]]
#### Supplier Power: {{Low/Medium/High}}
{{Analysis and implications}}
#### Buyer Power: {{Low/Medium/High}}
{{Analysis and implications}}
#### Competitive Rivalry: {{Low/Medium/High}}
{{Analysis and implications}}
#### Threat of New Entry: {{Low/Medium/High}}
{{Analysis and implications}}
#### Threat of Substitutes: {{Low/Medium/High}}
{{Analysis and implications}}
### Technology Adoption Lifecycle Stage
{{Identify where the market is in the adoption curve:
- Current stage and evidence
- Implications for strategy
- Expected progression timeline}}
## Opportunity Assessment
### Market Opportunities
[[LLM: Identify specific opportunities based on the analysis]]
#### Opportunity 1: {{Name}}
- **Description:** {{What is the opportunity?}}
- **Size/Potential:** {{Quantify if possible}}
- **Requirements:** {{What's needed to capture it?}}
- **Risks:** {{Key challenges or barriers}}
<<REPEAT for additional opportunities>>
### Strategic Recommendations
#### Go-to-Market Strategy
{{Recommend approach for market entry/expansion:
- Target segment prioritization
- Positioning strategy
- Channel strategy
- Partnership opportunities}}
#### Pricing Strategy
{{Based on willingness to pay analysis and competitive landscape:
- Recommended pricing model
- Price points/ranges
- Value metric
- Competitive positioning}}
#### Risk Mitigation
{{Key risks and mitigation strategies:
- Market risks
- Competitive risks
- Execution risks
- Regulatory/compliance risks}}
## Appendices
### A. Data Sources
{{List all sources used in the research}}
### B. Detailed Calculations
{{Include any complex calculations or models}}
### C. Additional Analysis
{{Any supplementary analysis not included in main body}}
---
[[LLM: After completing the document, offer advanced elicitation with these custom options for market research:
**Market Research Elicitation Actions**
0. Expand market sizing calculations with sensitivity analysis
1. Deep dive into a specific customer segment
2. Analyze an emerging market trend in detail
3. Compare this market to an analogous market
4. Stress test market assumptions
5. Explore adjacent market opportunities
6. Challenge market definition and boundaries
7. Generate strategic scenarios (best/base/worst case)
8. If only we had considered [X market factor]...
9. Proceed to next section
These replace the standard elicitation options when working on market research documents.]]

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# Project Brief: {Project Name}
# Project Brief: {{Project Name}}
## Introduction / Problem Statement
[[LLM: This template guides creation of a comprehensive Project Brief that serves as the foundational input for product development.
{Describe the core idea, the problem being solved, or the opportunity being addressed. Why is this project needed?}
Start by asking the user which mode they prefer:
1. **Interactive Mode** - Work through each section collaboratively
2. **YOLO Mode** - Generate complete draft for review and refinement
## Vision & Goals
Before beginning, understand what inputs are available (brainstorming results, market research, competitive analysis, initial ideas) and gather project context.]]
- **Vision:** {Describe the high-level desired future state or impact of this project.}
- **Primary Goals:** {List 2-5 specific, measurable, achievable, relevant, time-bound (SMART) goals for the Minimum Viable Product (MVP).}
- Goal 1: ...
- Goal 2: ...
- **Success Metrics (Initial Ideas):** {How will we measure if the project/MVP is successful? List potential KPIs.}
## Executive Summary
## Target Audience / Users
[[LLM: Create a concise overview that captures the essence of the project. Include:
- Product concept in 1-2 sentences
- Primary problem being solved
- Target market identification
- Key value proposition]]
{Describe the primary users of this product/system. Who are they? What are their key characteristics or needs relevant to this project?}
{{Write executive summary based on information gathered}}
## Key Features / Scope (High-Level Ideas for MVP)
## Problem Statement
{List the core functionalities or features envisioned for the MVP. Keep this high-level; details will go in the PRD/Epics.}
[[LLM: Articulate the problem with clarity and evidence. Address:
- Current state and pain points
- Impact of the problem (quantify if possible)
- Why existing solutions fall short
- Urgency and importance of solving this now]]
- Feature Idea 1: ...
- Feature Idea 2: ...
- Feature Idea N: ...
{{Detailed problem description with supporting evidence}}
## Post MVP Features / Scope and Ideas
## Proposed Solution
{List the core functionalities or features envisioned as potential for POST MVP. Keep this high-level; details will go in the PRD/Epics/Architecture.}
[[LLM: Describe the solution approach at a high level. Include:
- Core concept and approach
- Key differentiators from existing solutions
- Why this solution will succeed where others haven't
- High-level vision for the product]]
- Feature Idea 1: ...
- Feature Idea 2: ...
- Feature Idea N: ...
{{Solution description focusing on the "what" and "why", not implementation details}}
## Known Technical Constraints or Preferences
## Target Users
- **Constraints:** {List any known limitations and technical mandates or preferences - e.g., budget, timeline, specific technology mandates, required integrations, compliance needs.}
- **Initial Architectural Preferences (if any):** {Capture any early thoughts or strong preferences regarding repository structure (e.g., monorepo, polyrepo) and overall service architecture (e.g., monolith, microservices, serverless components). This is not a final decision point but for initial awareness.}
- **Risks:** {Identify potential risks - e.g., technical challenges, resource availability, market acceptance, dependencies.}
- **User Preferences:** {Any specific requests from the user that are not a high level feature that could direct technology or library choices, or anything else that came up in the brainstorming or drafting of the PRD that is not included in prior document sections}
[[LLM: Define and characterize the intended users with specificity. For each user segment include:
- Demographic/firmographic profile
- Current behaviors and workflows
- Specific needs and pain points
- Goals they're trying to achieve]]
## Relevant Research (Optional)
### Primary User Segment: {{Segment Name}}
{{Detailed description of primary users}}
{Link to or summarize findings from any initial research conducted (e.g., `deep-research-report-BA.md`).}
### Secondary User Segment: {{Segment Name}}
{{Description of secondary users if applicable}}
## Goals & Success Metrics
[[LLM: Establish clear objectives and how to measure success. Make goals SMART (Specific, Measurable, Achievable, Relevant, Time-bound)]]
### Business Objectives
- {{Objective 1 with metric}}
- {{Objective 2 with metric}}
- {{Objective 3 with metric}}
### User Success Metrics
- {{How users will measure value}}
- {{Engagement metrics}}
- {{Satisfaction indicators}}
### Key Performance Indicators (KPIs)
- {{KPI 1: Definition and target}}
- {{KPI 2: Definition and target}}
- {{KPI 3: Definition and target}}
## MVP Scope
[[LLM: Define the minimum viable product clearly. Be specific about what's in and what's out. Help user distinguish must-haves from nice-to-haves.]]
### Core Features (Must Have)
- **Feature 1:** {{Brief description and why it's essential}}
- **Feature 2:** {{Brief description and why it's essential}}
- **Feature 3:** {{Brief description and why it's essential}}
### Out of Scope for MVP
- {{Feature/capability explicitly not in MVP}}
- {{Feature/capability to be considered post-MVP}}
### MVP Success Criteria
{{Define what constitutes a successful MVP launch}}
## Post-MVP Vision
[[LLM: Outline the longer-term product direction without overcommitting to specifics]]
### Phase 2 Features
{{Next priority features after MVP success}}
### Long-term Vision
{{Where this product could go in 1-2 years}}
### Expansion Opportunities
{{Potential new markets, use cases, or integrations}}
## Technical Considerations
[[LLM: Document known technical constraints and preferences. Note these are initial thoughts, not final decisions.]]
### Platform Requirements
- **Target Platforms:** {{Web, mobile, desktop, etc.}}
- **Browser/OS Support:** {{Specific requirements}}
- **Performance Requirements:** {{Load times, concurrent users, etc.}}
### Technology Preferences
- **Frontend:** {{If any preferences exist}}
- **Backend:** {{If any preferences exist}}
- **Database:** {{If any preferences exist}}
- **Hosting/Infrastructure:** {{Cloud preferences, on-prem requirements}}
### Architecture Considerations
- **Repository Structure:** {{Initial thoughts on monorepo vs. polyrepo}}
- **Service Architecture:** {{Initial thoughts on monolith vs. microservices}}
- **Integration Requirements:** {{Third-party services, APIs}}
- **Security/Compliance:** {{Any specific requirements}}
## Constraints & Assumptions
[[LLM: Clearly state limitations and assumptions to set realistic expectations]]
### Constraints
- **Budget:** {{If known}}
- **Timeline:** {{Target launch date or development timeframe}}
- **Resources:** {{Team size, skill constraints}}
- **Technical:** {{Legacy systems, required tech stack}}
### Key Assumptions
- {{Assumption about users, market, or technology}}
- {{Assumption about resources or support}}
- {{Assumption about external dependencies}}
## Risks & Open Questions
[[LLM: Identify unknowns and potential challenges proactively]]
### Key Risks
- **Risk 1:** {{Description and potential impact}}
- **Risk 2:** {{Description and potential impact}}
- **Risk 3:** {{Description and potential impact}}
### Open Questions
- {{Question needing research or decision}}
- {{Question about technical approach}}
- {{Question about market or users}}
### Areas Needing Further Research
- {{Topic requiring deeper investigation}}
- {{Validation needed before proceeding}}
## Appendices
### A. Research Summary
{{If applicable, summarize key findings from:
- Market research
- Competitive analysis
- User interviews
- Technical feasibility studies}}
### B. Stakeholder Input
{{Key feedback or requirements from stakeholders}}
### C. References
{{Links to relevant documents, research, or examples}}
## Next Steps
### PM Prompt
### Immediate Actions
1. {{First concrete next step}}
2. {{Second concrete next step}}
3. {{Third concrete next step}}
This Project Brief provides the full context for {Project Name}. Please start in 'PRD Generation Mode', review the brief thoroughly to work with the user to create the PRD section by section as the template indicates, asking for any necessary clarification or suggesting improvements as your mode 1 programming allows.
### PM Handoff
<example_handoff_prompt>
This Project Brief provides the full context for Mealmate. Please start in 'PRD Generation Mode', review the brief thoroughly to work with the user to create the PRD section by section 1 at a time, asking for any necessary clarification or suggesting improvements as your mode 1 programming allows.</example_handoff_prompt>
This Project Brief provides the full context for {{Project Name}}. Please start in 'PRD Generation Mode', review the brief thoroughly to work with the user to create the PRD section by section as the template indicates, asking for any necessary clarification or suggesting improvements.
---
[[LLM: After completing each major section (not subsections), offer advanced elicitation with these custom options for project briefs:
**Project Brief Elicitation Actions**
0. Expand section with more specific details
1. Validate against similar successful products
2. Stress test assumptions with edge cases
3. Explore alternative solution approaches
4. Analyze resource/constraint trade-offs
5. Generate risk mitigation strategies
6. Challenge scope from MVP minimalist view
7. Brainstorm creative feature possibilities
8. If only we had [resource/capability/time]...
9. Proceed to next section
These replace the standard elicitation options when working on project brief documents.]]