moved bmad-core to dot folder so when adding to project it is clear its not part of the project it is added to
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Brian Madison
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# Market Research Report: {{Project/Product Name}}
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[[LLM: This template guides the creation of a comprehensive market research report. Begin by understanding what market insights the user needs and why. Work through each section systematically, using the appropriate analytical frameworks based on the research objectives.]]
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## Executive Summary
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{{Provide a high-level overview of key findings, market opportunity assessment, and strategic recommendations. Write this section LAST after completing all other sections.}}
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## Research Objectives & Methodology
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### Research Objectives
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{{List the primary objectives of this market research:
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- What decisions will this research inform?
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- What specific questions need to be answered?
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- What are the success criteria for this research?}}
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### Research Methodology
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{{Describe the research approach:
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- Data sources used (primary/secondary)
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- Analysis frameworks applied
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- Data collection timeframe
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- Limitations and assumptions}}
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## Market Overview
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### Market Definition
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{{Define the market being analyzed:
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- Product/service category
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- Geographic scope
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- Customer segments included
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- Value chain position}}
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### Market Size & Growth
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[[LLM: Guide through TAM, SAM, SOM calculations with clear assumptions. Use one or more approaches:
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- Top-down: Start with industry data, narrow down
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- Bottom-up: Build from customer/unit economics
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- Value theory: Based on value provided vs. alternatives]]
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#### Total Addressable Market (TAM)
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{{Calculate and explain the total market opportunity}}
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#### Serviceable Addressable Market (SAM)
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{{Define the portion of TAM you can realistically reach}}
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#### Serviceable Obtainable Market (SOM)
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{{Estimate the portion you can realistically capture}}
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### Market Trends & Drivers
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[[LLM: Analyze key trends shaping the market using appropriate frameworks like PESTEL]]
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#### Key Market Trends
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{{List and explain 3-5 major trends:
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- Trend 1: Description and impact
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- Trend 2: Description and impact
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- etc.}}
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#### Growth Drivers
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{{Identify primary factors driving market growth}}
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#### Market Inhibitors
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{{Identify factors constraining market growth}}
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## Customer Analysis
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### Target Segment Profiles
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[[LLM: For each segment, create detailed profiles including demographics/firmographics, psychographics, behaviors, needs, and willingness to pay]]
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#### Segment 1: {{Segment Name}}
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- **Description:** {{Brief overview}}
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- **Size:** {{Number of customers/market value}}
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- **Characteristics:** {{Key demographics/firmographics}}
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- **Needs & Pain Points:** {{Primary problems they face}}
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- **Buying Process:** {{How they make purchasing decisions}}
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- **Willingness to Pay:** {{Price sensitivity and value perception}}
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<<REPEAT for each additional segment>>
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### Jobs-to-be-Done Analysis
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[[LLM: Uncover what customers are really trying to accomplish]]
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#### Functional Jobs
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{{List practical tasks and objectives customers need to complete}}
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#### Emotional Jobs
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{{Describe feelings and perceptions customers seek}}
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#### Social Jobs
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{{Explain how customers want to be perceived by others}}
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### Customer Journey Mapping
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[[LLM: Map the end-to-end customer experience for primary segments]]
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{{For primary customer segment:
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1. **Awareness:** How they discover solutions
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2. **Consideration:** Evaluation criteria and process
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3. **Purchase:** Decision triggers and barriers
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4. **Onboarding:** Initial experience expectations
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5. **Usage:** Ongoing interaction patterns
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6. **Advocacy:** Referral and expansion behaviors}}
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## Competitive Landscape
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### Market Structure
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{{Describe the overall competitive environment:
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- Number of competitors
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- Market concentration
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- Competitive intensity}}
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### Major Players Analysis
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{{For top 3-5 competitors:
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- Company name and brief description
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- Market share estimate
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- Key strengths and weaknesses
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- Target customer focus
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- Pricing strategy}}
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### Competitive Positioning
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{{Analyze how competitors are positioned:
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- Value propositions
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- Differentiation strategies
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- Market gaps and opportunities}}
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## Industry Analysis
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### Porter's Five Forces Assessment
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[[LLM: Analyze each force with specific evidence and implications]]
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#### Supplier Power: {{Low/Medium/High}}
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{{Analysis and implications}}
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#### Buyer Power: {{Low/Medium/High}}
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{{Analysis and implications}}
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#### Competitive Rivalry: {{Low/Medium/High}}
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{{Analysis and implications}}
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#### Threat of New Entry: {{Low/Medium/High}}
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{{Analysis and implications}}
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#### Threat of Substitutes: {{Low/Medium/High}}
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{{Analysis and implications}}
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### Technology Adoption Lifecycle Stage
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{{Identify where the market is in the adoption curve:
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- Current stage and evidence
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- Implications for strategy
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- Expected progression timeline}}
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## Opportunity Assessment
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### Market Opportunities
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[[LLM: Identify specific opportunities based on the analysis]]
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#### Opportunity 1: {{Name}}
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- **Description:** {{What is the opportunity?}}
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- **Size/Potential:** {{Quantify if possible}}
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- **Requirements:** {{What's needed to capture it?}}
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- **Risks:** {{Key challenges or barriers}}
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<<REPEAT for additional opportunities>>
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### Strategic Recommendations
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#### Go-to-Market Strategy
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{{Recommend approach for market entry/expansion:
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- Target segment prioritization
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- Positioning strategy
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- Channel strategy
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- Partnership opportunities}}
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#### Pricing Strategy
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{{Based on willingness to pay analysis and competitive landscape:
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- Recommended pricing model
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- Price points/ranges
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- Value metric
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- Competitive positioning}}
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#### Risk Mitigation
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{{Key risks and mitigation strategies:
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- Market risks
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- Competitive risks
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- Execution risks
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- Regulatory/compliance risks}}
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## Appendices
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### A. Data Sources
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{{List all sources used in the research}}
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### B. Detailed Calculations
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{{Include any complex calculations or models}}
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### C. Additional Analysis
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{{Any supplementary analysis not included in main body}}
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---
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[[LLM: After completing the document, offer advanced elicitation with these custom options for market research:
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**Market Research Elicitation Actions**
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0. Expand market sizing calculations with sensitivity analysis
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1. Deep dive into a specific customer segment
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2. Analyze an emerging market trend in detail
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3. Compare this market to an analogous market
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4. Stress test market assumptions
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5. Explore adjacent market opportunities
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6. Challenge market definition and boundaries
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7. Generate strategic scenarios (best/base/worst case)
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8. If only we had considered [X market factor]...
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9. Proceed to next section
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These replace the standard elicitation options when working on market research documents.]]
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