specify md ot yaml
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Brian Madison
293
bmad-core/templates/competitor-analysis-tmpl.yaml
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293
bmad-core/templates/competitor-analysis-tmpl.yaml
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template:
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id: competitor-analysis-template-v2
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name: Competitive Analysis Report
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version: 2.0
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output:
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format: markdown
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filename: docs/competitor-analysis.md
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title: "Competitive Analysis Report: {{project_product_name}}"
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workflow:
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mode: interactive
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elicitation: advanced-elicitation
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custom_elicitation:
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title: "Competitive Analysis Elicitation Actions"
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options:
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- "Deep dive on a specific competitor's strategy"
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- "Analyze competitive dynamics in a specific segment"
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- "War game competitive responses to your moves"
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- "Explore partnership vs. competition scenarios"
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- "Stress test differentiation claims"
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- "Analyze disruption potential (yours or theirs)"
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- "Compare to competition in adjacent markets"
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- "Generate win/loss analysis insights"
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- "If only we had known about [competitor X's plan]..."
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- "Proceed to next section"
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sections:
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- id: executive-summary
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title: Executive Summary
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instruction: Provide high-level competitive insights, main threats and opportunities, and recommended strategic actions. Write this section LAST after completing all analysis.
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- id: analysis-scope
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title: Analysis Scope & Methodology
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instruction: This template guides comprehensive competitor analysis. Start by understanding the user's competitive intelligence needs and strategic objectives. Help them identify and prioritize competitors before diving into detailed analysis.
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sections:
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- id: analysis-purpose
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title: Analysis Purpose
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instruction: |
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Define the primary purpose:
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- New market entry assessment
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- Product positioning strategy
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- Feature gap analysis
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- Pricing strategy development
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- Partnership/acquisition targets
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- Competitive threat assessment
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- id: competitor-categories
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title: Competitor Categories Analyzed
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instruction: |
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List categories included:
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- Direct Competitors: Same product/service, same target market
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- Indirect Competitors: Different product, same need/problem
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- Potential Competitors: Could enter market easily
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- Substitute Products: Alternative solutions
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- Aspirational Competitors: Best-in-class examples
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- id: research-methodology
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title: Research Methodology
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instruction: |
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Describe approach:
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- Information sources used
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- Analysis timeframe
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- Confidence levels
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- Limitations
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- id: competitive-landscape
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title: Competitive Landscape Overview
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sections:
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- id: market-structure
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title: Market Structure
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instruction: |
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Describe the competitive environment:
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- Number of active competitors
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- Market concentration (fragmented/consolidated)
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- Competitive dynamics
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- Recent market entries/exits
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- id: prioritization-matrix
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title: Competitor Prioritization Matrix
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instruction: |
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Help categorize competitors by market share and strategic threat level
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Create a 2x2 matrix:
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- Priority 1 (Core Competitors): High Market Share + High Threat
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- Priority 2 (Emerging Threats): Low Market Share + High Threat
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- Priority 3 (Established Players): High Market Share + Low Threat
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- Priority 4 (Monitor Only): Low Market Share + Low Threat
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- id: competitor-profiles
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title: Individual Competitor Profiles
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instruction: Create detailed profiles for each Priority 1 and Priority 2 competitor. For Priority 3 and 4, create condensed profiles.
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repeatable: true
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sections:
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- id: competitor
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title: "{{competitor_name}} - Priority {{priority_level}}"
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sections:
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- id: company-overview
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title: Company Overview
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template: |
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- **Founded:** {{year_founders}}
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- **Headquarters:** {{location}}
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- **Company Size:** {{employees_revenue}}
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- **Funding:** {{total_raised_investors}}
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- **Leadership:** {{key_executives}}
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- id: business-model
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title: Business Model & Strategy
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template: |
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- **Revenue Model:** {{revenue_model}}
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- **Target Market:** {{customer_segments}}
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- **Value Proposition:** {{value_promise}}
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- **Go-to-Market Strategy:** {{gtm_approach}}
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- **Strategic Focus:** {{current_priorities}}
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- id: product-analysis
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title: Product/Service Analysis
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template: |
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- **Core Offerings:** {{main_products}}
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- **Key Features:** {{standout_capabilities}}
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- **User Experience:** {{ux_assessment}}
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- **Technology Stack:** {{tech_stack}}
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- **Pricing:** {{pricing_model}}
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- id: strengths-weaknesses
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title: Strengths & Weaknesses
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sections:
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- id: strengths
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title: Strengths
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type: bullet-list
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template: "- {{strength}}"
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- id: weaknesses
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title: Weaknesses
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type: bullet-list
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template: "- {{weakness}}"
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- id: market-position
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title: Market Position & Performance
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template: |
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- **Market Share:** {{market_share_estimate}}
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- **Customer Base:** {{customer_size_notables}}
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- **Growth Trajectory:** {{growth_trend}}
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- **Recent Developments:** {{key_news}}
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- id: comparative-analysis
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title: Comparative Analysis
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sections:
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- id: feature-comparison
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title: Feature Comparison Matrix
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instruction: Create a detailed comparison table of key features across competitors
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type: table
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columns: ["Feature Category", "{{your_company}}", "{{competitor_1}}", "{{competitor_2}}", "{{competitor_3}}"]
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rows:
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- category: "Core Functionality"
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items:
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- ["Feature A", "{{status}}", "{{status}}", "{{status}}", "{{status}}"]
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- ["Feature B", "{{status}}", "{{status}}", "{{status}}", "{{status}}"]
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- category: "User Experience"
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items:
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- ["Mobile App", "{{rating}}", "{{rating}}", "{{rating}}", "{{rating}}"]
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- ["Onboarding Time", "{{time}}", "{{time}}", "{{time}}", "{{time}}"]
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- category: "Integration & Ecosystem"
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items:
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- ["API Availability", "{{availability}}", "{{availability}}", "{{availability}}", "{{availability}}"]
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- ["Third-party Integrations", "{{number}}", "{{number}}", "{{number}}", "{{number}}"]
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- category: "Pricing & Plans"
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items:
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- ["Starting Price", "{{price}}", "{{price}}", "{{price}}", "{{price}}"]
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- ["Free Tier", "{{yes_no}}", "{{yes_no}}", "{{yes_no}}", "{{yes_no}}"]
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- id: swot-comparison
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title: SWOT Comparison
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instruction: Create SWOT analysis for your solution vs. top competitors
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sections:
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- id: your-solution
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title: Your Solution
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template: |
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- **Strengths:** {{strengths}}
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- **Weaknesses:** {{weaknesses}}
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- **Opportunities:** {{opportunities}}
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- **Threats:** {{threats}}
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- id: vs-competitor
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title: "vs. {{main_competitor}}"
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template: |
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- **Competitive Advantages:** {{your_advantages}}
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- **Competitive Disadvantages:** {{their_advantages}}
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- **Differentiation Opportunities:** {{differentiation}}
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- id: positioning-map
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title: Positioning Map
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instruction: |
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Describe competitor positions on key dimensions
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Create a positioning description using 2 key dimensions relevant to the market, such as:
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- Price vs. Features
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- Ease of Use vs. Power
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- Specialization vs. Breadth
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- Self-Serve vs. High-Touch
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- id: strategic-analysis
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title: Strategic Analysis
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sections:
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- id: competitive-advantages
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title: Competitive Advantages Assessment
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sections:
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- id: sustainable-advantages
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title: Sustainable Advantages
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instruction: |
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Identify moats and defensible positions:
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- Network effects
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- Switching costs
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- Brand strength
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- Technology barriers
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- Regulatory advantages
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- id: vulnerable-points
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title: Vulnerable Points
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instruction: |
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Where competitors could be challenged:
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- Weak customer segments
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- Missing features
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- Poor user experience
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- High prices
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- Limited geographic presence
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- id: blue-ocean
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title: Blue Ocean Opportunities
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instruction: |
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Identify uncontested market spaces
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List opportunities to create new market space:
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- Underserved segments
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- Unaddressed use cases
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- New business models
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- Geographic expansion
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- Different value propositions
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- id: strategic-recommendations
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title: Strategic Recommendations
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sections:
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- id: differentiation-strategy
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title: Differentiation Strategy
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instruction: |
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How to position against competitors:
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- Unique value propositions to emphasize
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- Features to prioritize
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- Segments to target
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- Messaging and positioning
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- id: competitive-response
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title: Competitive Response Planning
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sections:
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- id: offensive-strategies
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title: Offensive Strategies
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instruction: |
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How to gain market share:
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- Target competitor weaknesses
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- Win competitive deals
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- Capture their customers
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- id: defensive-strategies
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title: Defensive Strategies
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instruction: |
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How to protect your position:
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- Strengthen vulnerable areas
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- Build switching costs
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- Deepen customer relationships
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- id: partnership-ecosystem
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title: Partnership & Ecosystem Strategy
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instruction: |
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Potential collaboration opportunities:
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- Complementary players
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- Channel partners
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- Technology integrations
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- Strategic alliances
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- id: monitoring-plan
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title: Monitoring & Intelligence Plan
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sections:
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- id: key-competitors
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title: Key Competitors to Track
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instruction: Priority list with rationale
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- id: monitoring-metrics
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title: Monitoring Metrics
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instruction: |
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What to track:
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- Product updates
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- Pricing changes
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- Customer wins/losses
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- Funding/M&A activity
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- Market messaging
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- id: intelligence-sources
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title: Intelligence Sources
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instruction: |
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Where to gather ongoing intelligence:
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- Company websites/blogs
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- Customer reviews
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- Industry reports
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- Social media
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- Patent filings
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- id: update-cadence
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title: Update Cadence
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instruction: |
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Recommended review schedule:
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- Weekly: {{weekly_items}}
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- Monthly: {{monthly_items}}
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- Quarterly: {{quarterly_analysis}}
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